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GENE SIMMONS Developing Yet Another TV Show

January 23, 2006

Madison Road Entertainment, a Los Angeles-based entertainment company, has announced it has signed an agreement with KISS bassist/vocalist Gene Simmons to produce a new TV show called "Baby 101".

Madison Road Entertainment is a Los Angeles-based branded entertainment studio serving the broadcast television and advertising industries. The company's primary function is to develop and exploit large-scale network television opportunities through which advertisers can more effectively reach their audience. Opportunities include television projects originally developed by Madison Road, as well as those co-developed with or wholly owned by the U.S. television networks. By functioning as an advertiser-supported studio, Madison Road operates with negligible risk while dramatically improving revenue per episode of affected primetime programming — thus increasing chances for success and positively impacting both network and studio cash flows as well as advertiser targets for the audience’s ‘share of mind’.

Presently, MRE has a series that is their own original production with Imagine Entertainment entitled "Treasure Hunters", a CBS telenovela with Jonathon Prince, and Jackie Collins' "Dirty Laundry". They have had brand integrations in "The Apprentice", "America's Next Top Model", "Bernie Mac", "Last Comic Standing", and several others. In addition, Madison Road has an exclusive branded entertainment partnership with NASCAR.

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